4Ps Marketing Vs New Marketing

The guys (and a gal) over at Creating Passionate Users put together this useful comparison chart in a longer, but interesting post, about the fact that EVERYONE in a company is a marketer these days.

In it they contrast 4Ps based old school marketing with today's marketing which they name Neo Marketing (I rather prefer simply New Marketing)

I love it!

Comments

[Kent Cooper]

This is horsedung. Sure, some things have changed over the years (such as media to reach target audiences; strategy from mass to one-to-one; messages from generic to specific, etc.) but the essence of reaching individuals with a compelling message is immutable.

Smart marketers have ALWAYS known and preferred word of mouth to traditional promotion; they have ALWAYS known and preferred to stimulate dialogue with "users" rather than smack them with monologue; marketing has ALWAYS been about evangelizing. Give me a break.

Also, re the claim that the "buy this and you'll have more sex" message no longer works, have these bozos queried the breweries lately on what's working for them? Have they talked with Coors, AB and the others? Reviewed any outdoor and measured ROI and share gain?

I wonder long the product managers at Proctor & Gamble would laugh at these people before throwing them out of the building?

[Susan Kirklnad]

Sex always sells when the market is MEN. Afterall, that's their special purpose and using anything other than sex to get their attention is doing a half-assed job. But you only have to look at Apple's iPod and the iPhone to see that things have changed. The internet is powerful media that equalizes input into the pool of information we all swim to get the inside scoop--just like typesetters of the 80s, those who refuse to change will be left behind. He's right and he's not flinging cow chips. Snap out of it.