By all accounts that I’ve read, the recent WOMMA conference was a big success, gathering 240 people to spend 2 days focussed on word of mouth.
Conference highlights here
It is getting lots of coverage, eg
Matt Galloway, The Basement
Brains on Fire
Allison Gower, qtags
Daily Researech News
Marketing to Women Online
Jon Gabriel, Cold Stone Creamery
Marc Sirkin, Leukemia & Lymphoma Society
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