Use New Marketing to Prove New Marketing

Here’s a man putting his balls where is mouth is. 

The Author of the book, Life after the 30 sec spot, Joe Jaffe, has started an initiative to mail a free copy of his book to anyone who promises to review it and blog about it.

Read about the initiative here

I’ve put my name down and if he keep his word you will see what I think of his book …. From the title, I think I’m going to like it!