The Rising Roar of Word-of-Mouth

The Rising Roar of Word-of-Mouth

More and more, consumers are relying on advice from friends, family and even strangers to make purchase decisions, select physicians, choose travel destinations and pick politicians to vote for.

And many of them are giving — and getting — that advice online.

By eMarketer's latest estimates, over 25 million adults regularly share advice on products or services online.

According to a BIGresearch study, 91% of US adults regularly or occasionally seek advice about products or services.

In the same study, 94.1% of US adults regularly or occasionally give advice to others about products or services.

Adult Internet users surveyed by DoubleClick chose recommendations from friends as the one type of promotion they consider most worthwhile.

Source: e-marketer