Microsoft Recommends WoM
Thank you for using a small part of your massive marketing budget to put this together.
Interview with the founder of Baby Einstein Julie Clark on how she markets her products.
Thank You Microsoft for puting this together
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March 02, 2008
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Interesting: thepowerofinfluence.typepad.com [Read More]
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Great books on the subject
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
Christopher Locke: The Cluetrain Manifesto: The End of Business as Usual
Don Peppers: Return on Customer: Creating Maximum Value From Your Scarcest Resource
Fred Reichheld: The Ultimate Question: Driving Good Profits and True Growth
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
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