Coming soon - Advertising damages your brand

Lets have some fun with a little logic bomb ... step through these steps with me and lets see where we end up...

Starting with the simplest definition I could come up with of the difference.

Traditional advertising is when the brand tells you how great they are, Word of Mouth is when a friend tells you.

Advertising is expensive, so if you accept the above definition then, the natural, logical conclusion will become

Brands that need to use traditional advertising are not getting (enough) personal recommendation to succeed.

From which there will be only one logical assumption for the market to learn (which will become more and more true with time)

Brands that have to rely on traditional advertising are not as good as ones that succeed through word of mouth.

When we get to this stage it people perceive advertised products as inferior ie ...

Advertising will actually damage a brand’s reputation

Now wont that be a weired?

By the way - I think we are already "in this place" for a number of categories. 

Films are one, the studios test the final product heavily before releasing it- if it gets poor recommendation (ie it stinks) they know that box office takings will fall off a cliff after the 4th day as enough people come out and recommend their freinds NOT to see it. So they pre-market the film through ATL to make sure that in the 4 days every seat is filled to maximise the returns.

Restaurants are another - when was the last time you saw an advert for a really really good restaurant?

I'm going to make a guess at another Divorce Lawyers - if you lived in the US where they can advertise, and it came to it, how would YOU find a good divorce lawyer - would you pick one that had to advertise or would you pick one that was getting enough work through being so good they got the recommendation

Shall we start a list - tell me what others should be in it

Films, restaurants, lawyers, doctors, dentists ....

Comments

[JUAN]

Doing juste traditional advertising shows that your are not a customer centric marketing organization... Now you've the posibility to really knows about your customer, but you don't want to go in... So, what's Marketing... Layer saying we're the better or trying to knwon all about them as the firts step and imperative...

Making only Traditional ads = You don't care about your customers.

Hello to all marketing passionated...