The Power of Influence

A blog about Word of Mouth and Social Media Marketing by Ian McKee CEO of Vocanic

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February 03, 2009

The history of the Internet


History of the Internet from PICOL on Vimeo.
Feb 3, 2009 7:05:52 PM
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WoM Key to B2B Decision Making The “Tech Decision Maker” study found that decision makers consider their personal experience (58%) first when short-listing tech vendors, followed by word-of-mouth and industry analyst reports, tied at 51%. A nearly equal number of respondents cited user-generated media (28%) and...
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Study Implores Marketers to Drive Major Changes in How Companies Measure and Optimize Customer Experience and Advocacy; Critical Need To Improve Listening and Responsiveness Across Organizations PALO ALTO, Calif. (Jan. 26, 2009) - Despite overwhelming agreement on the importance of customer experience and word-of-mouth, senior marketers admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and...

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