Razorfish report makes clear the critical importance of Word of Mouth & Social Media

Your audience is skipping your TV spot with a DVR. They’re talking about your product on Twitter.

They’re chatting about you on Facebook. They’re searching for you on Google.

In a world that is increasingly empowered by social media, connected by screens, out of your control and enchanted by innovation, all that matters is the story your customer tells about your brand — your brand’s value, in 140 characters or less. Is it a good story? A bad story? Or just no story at all?

We respectfully suggest that what you say — or your agency says — about your brand or your product matters less than what your customers say about you. And what matters most to them is what your brand does.

Does your product delight them? Does your service annoy them? Are you useful and new, or boring and
difficult?

Forget the funny tagline or the award-winning TV spot — what does your brand do for your
customers? If the answer is “I don’t know what you’re talking about” or “Not much,” then
you can stop reading now. B

ut if you’re interested in brand innovation, if you’d like to transform your
brand into a new set of products, services and experiences, if you’d like to get your brand to stop
talking and start doing, then Fluent: The Razorfish Social Influence Marketing Report is for you.

 Download Razorfish SIM Report July 09