Influential author Malcolm Gladwell has questioned whether popularity on social media platforms translates into real influence that brands can use.
Gladwell, author of The Tipping Point, Blink and Outliers, was speaking in Hong Kong in his first seminar in the SAR. In his talk, based around some of his findings in The Tipping Point, he described people called ‘connectors’, who have far bigger social circles than other people. These people wield huge influence in social circles and are key to word-of-mouth campaigns.
However, when asked about how this theory translated into the world of social media, he argued that popularity online did not necessarily mean social power.
“I have some doubts about the power and influence of some of the internet-based social platforms,” he said. “I’m not sure online is the best space for developing relationships. It’s good for initiating them, but not developing them.”
He added that the key to social power was the intimacy of relationships, but that adding friends to Facebook or similar platforms isn’t a reflection of intimacy. “A true connector is more impressive than a Facebook glutton.”
This is a really good content man.
However,I don't know it doesn't attract other's interest.
I still see you have no digg.
Posted by: Ayurveda | August 26, 2009 at 05:01 AM