The television industry in the US is expected to see lower-than-expected revenues of $15.6 billion in 2009 that will make for a 22.4% decline for the year, according to a new report from BIA/Kelsey.
The significant drop begins a leveling-off of TV industry revenues, to the mid-$10 billion level - a level not seen since the mid-1990s - through at least 2013, reports MediaBuyerPlanner.
Next year, TV revenues will increase slightly, to $16.1 billion; $130 million will come from online advertising, BIA/Kelsey said. Online revenues will continue to increase at double-digit levels, and are expected to hit $1 billion by 2013, according to the forecast.
The Television Advertising Bureau recently reported that broadcast TV ad revenues sank 22.6%, to $8.8 billion in Q309, compared with same period in 2008. It also noted that 22 of the top 25 television advertising categories were down in the third quarter of 2009.
ZenithOptimedia predicts TV advertising will see 4.6% growth next year.
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Posted by: Term Paper | February 18, 2010 at 01:57 PM