The Power of Influence
A blog about Word of Mouth and Social Media Marketing by Ian McKee CEO of Vocanic
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January 27, 2010
Social Media Revolution
Not brand new but still good!
Jan 27, 2010 5:20:06 PM
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P&G Embraces Facebook as Big Part of Its Marketing Plan
BATAVIA, Ohio (AdAge.com) -- Procter & Gamble Co. loves Facebook after all, and besides encouraging brands to develop a presence there, the world's biggest marketer has opened an office in Silicon Valley to help develop social-networking systems and digital-marketing capabilities...
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Why Effective Word-of-Mouth Disrupts Schemas
There is a lot of talk today about word-of-mouth, social media and all the technologies that surround them. But have you ever wondered why consumers talk? It turns out that understanding why consumers choose to communicate is rooted in the...
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