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Great books on the subject
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
Christopher Locke: The Cluetrain Manifesto: The End of Business as Usual
Don Peppers: Return on Customer: Creating Maximum Value From Your Scarcest Resource
Fred Reichheld: The Ultimate Question: Driving Good Profits and True Growth
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
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