Next year, TV revenues will increase slightly, to $16.1 billion; $130 million will come from online advertising, BIA/Kelsey said. Online revenues will continue to increase at double-digit levels, and are expected to hit $1 billion by 2013, according to the forecast.
The Television Advertising Bureau recently reported that broadcast TV ad revenues sank 22.6%, to $8.8 billion in Q309, compared with same period in 2008. It also noted that 22 of the top 25 television advertising categories were down in the third quarter of 2009.
ZenithOptimedia predicts TV advertising will see 4.6% growth next year.